New Power OITA Co., Ltd. 2021  – New Entrant to the Electricity Retail Market in Japan –

Since deregulation of the electricity market carried out in Japan in April 2016, the number of new entries to the electricity retail business have increased, exceeding 679 newcomers in October 2020. One of them is New Power OITA, servicing a number of cities in the Kyushu region. Its market is considerably smaller than that of Kyushu Electric (known as “Kyuden”), which is the regional supply giant. With electricity retail aimed at low-voltage customers such as households, Kyuden has been a regional monopoly for many years. In the low-voltage market, New Power OITA as a startup is offering competitive prices and attractive services to both new and existing customers.

CaseNew Power OITA Co., Ltd. 2021  - New Entrant to the Electricity Retail Market in Japan -Retrieved YearMarch 31st., 2021AuthorMasaki UmejimaRetrieved DepartmentKeiio UniversityCopyrightMasaki Umejima

Download this Case Catalogue

Before you use the case, please read “How to Use” first.

    Your Name (optional)

    Affiliation (optional)

    E-mail Address ※

    How did you know about this course material?※
    Search site, linksClass at SFCArticles, MLOthers (please specify if possible)

    How do you plan to use this material?※
    ReadAs reference for articles, papersLecture, seminarClass at SFCOthers (please specify if possible)

    May we send e-mails for surveys?※

    In case you find unfair use, please inform via e-mail to purchase from.

    Required information for profit purpose use:
      1. Name of organization, Address, Phone numbe
      2. Name of the contact person, e-mail address
      3. Name of the material, number of copies, details of how the materials will be used

    Privacy Preference Center