Obata Shuzo

Obata Shuzo was founded in 1892, establishing its roots in Manotsuru, Sado City in Niigata Prefecture, and since then, the company has manufactured and sold Japanese sake utilizing the resources of Sado Island. The number of tourists visiting Sado Island where Obata Shuzo is located has been dwindling each year, and the island has been recently hit by a series of large-scale earthquakes. Furthermore, the volume of Japanese sake consumption in Japan has been declining year by year, and it has become necessary for the industry as a whole to develop a market framework for this commodity.

CaseObata ShuzoRetrieved YearFEB-2013AuthorYoshinori Isagai and his studentsRetrieved DepartmentKeio UniversityCopyrightKeio University / Yoshinori Isagai

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